2001 Australia’s First Dedicated
Dental Marketing Agency is launched
Integrated Dental Marketing – IDM
Back in 2000, Carl Burroughs, the founder of IDM, was running a successful marketing company called Communique, helping small to medium enterprises navigate the emerging trends brought by the Internet. Through this work, he was asked to speak at the Orthodontic Society in North Sydney on the topic of ‘Marketing Trends for a New Millennium’. Carl was approached to help a number of dental and specialist practices and within a year, due to the success of these initial campaigns decided to rebrand his marketing company to Integrated Dental Marketing (IDM) and specialise purely on the dental sector.
