Part two of a five-part series on the rise of AI search. By Carl Burroughs Last month we looked at how search is changing faster than most of us realise. Google’s long dominance is being challenged by AI platforms like ChatGPT, Gemini, Claude, Perplexity and others. The Wild West has returned – and if your
By Carl Burroughs Interest rates are on the rise, inflation is at its highest rate in 21 years, the price of basic day-to-day living expenses such as energy, fuel and food are rising exponentially, and the proportion of the average person’s wage spent on housing, either on rent or mortgages, have never been higher. If
By Ian Shapland Do you think the look of your logo and overall branding is pretty irrelevant to the success of a privately owned dental practice? Well, you may wish to think again. It goes without saying that your personal reputation and the overall reputation of your practice remain the most important elements to running
50% of website visitors leave a typical website within 8 seconds! For the past decade or so, I have been helping dental practices create the physical environment they would like to work from. Some of you may know me from my work at Elite Fitout Solutions, where I held the role of Director, Marketing and […]
2001 Australia’s First Dedicated Dental Marketing Agency is launched Integrated Dental Marketing – IDM Back in 2000, Carl Burroughs, the founder of IDM, was running a successful marketing company called Communique, helping small to medium enterprises navigate the emerging trends brought by the Internet. Through this work, he was asked to speak at the Orthodontic […]
What Marketing To Do & What Marketing Not to Do At the time of writing the Australian Dental Profession was on Level 1 Restrictions with the hope restrictions. Nobody can tell how the rest of this year will go, if we have a second wave of COVID-19 then the profession could find itself back on […]
Is Social Media a waste of YOUR time? – YES it is! If you are managing the social media pages for your practice, there are certainly better ways you could be spending your time. Keeping your Facebook page up to date, relevant and compelling is a worthwhile and long-term marketing strategy that just about every dental
In this new era of competition, the importance of attracting patients through advertising is essential to enable you to keep a busy diary both now and into the future. But are you spending too much time on attracting new patients at the expense of retaining existing ones? It costs 90% less to retain a current […]
By Carl Burroughs This year heralds my 17th year helping the dental professional, through proactive marketing solutions and my 17th year writing for this glorious publication. Over this time we have seen massive disruption to the media sector with the meteoric decline of traditional print media such a Yellow Pages and Newsprint and the almost incompressible rise