Getting Social

Getting Social

Is Social Media a waste of YOUR time? – YES it is! If you are managing the social media pages for your practice, there are certainly better ways you could be spending your time. Keeping your Facebook page up to date, relevant and compelling is a worthwhile and long-term marketing strategy that just about every dental

Patient Retention

Patient Retention

In this new era of competition, the importance of attracting patients through advertising is essential to enable you to keep a busy diary both now and into the future. But are you spending too much time on attracting new patients at the expense of retaining existing ones? It costs 90% less to retain a current […]

The Importance of Local Search in 2018

The Importance of Local Search in 2018

By Carl Burroughs   This year heralds my 17th year helping the dental professional, through proactive marketing solutions and my 17th year writing for this glorious publication. Over this time we have seen massive disruption to the media sector with the meteoric decline of traditional print media such a Yellow Pages and Newsprint and the almost incompressible rise

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